There’s a unique holiday coming on the calendar which can help Americans cool down from recent record-breaking temperatures. National Ice Cream Day is July 15th, observed each year on the third Sunday of July. To celebrate, Shindigz, a leading party supply company that sells ice cream party supplies, conducted a taste test find out which brand of vanilla ice cream people enjoy the most.
Five national brands of vanilla ice cream were put to the challenge including Blue Bunny Premium All Natural Vanilla, Blue Bell Ice Cream Homemade Vanilla, Breyer’s Natural Vanilla, Edy’s Slow Churned Classic Vanilla, and Häagen-Dazs Vanilla All Natural Ice Cream. Each brand was rated for vanilla flavor, texture, appearance, overall taste, and creaminess. Forty-three consumers took part in the taste test.
“We wanted our taste test to cover many of the reasons people enjoy a brand of ice cream,” says Keith Bansemer, Director of Internet Marketing at Shindigz. “Our hopes are that these results will help people plan better tasting ice cream parties this summer.
After sampling each brand, those surveyed chose the following ice cream brands as their favorites in the following Shindigz Vanilla Ice Cream Survey categories:
Best vanilla flavor: Häagen-Dazs Vanilla All Natural Ice Cream
Best texture: Breyer’s Natural Vanilla
Best appearance: Häagen-Dazs Vanilla All Natural Ice Cream
Best overall taste: Häagen-Dazs Vanilla All Natural Ice Cream
Most creamy: Edy’s Slow Churned Classic Vanilla
Overall, How the Vanilla Ice Cream Contestants Ranked:
#5. Blue Bunny Premium All Natural Vanilla has an intense vanilla flavor that makes the list of the best. However, respondents indicated that the ice cream lacks texture. Adding a category rating for “competitive pricing” might have helped Blue Bunny.
#4. Blue Bell Ice Cream Homemade Vanilla is Blue Bell’s most popular ice cream flavor and generally scored well across all categories. Survey respondents ranked Blue Bell second best for creamiest taste.
#3. Edy’s Slow Churned Classic Vanilla ranked the overall creamiest. The slow-churned ice cream isn’t only super creamy; it’s low in fat and calories. Edy’s received low marks for appearance.
#2. Breyer’s Natural Vanilla has led the best texture category and finished a close second for best overall appearance. This popular ice cream has only five simple ingredients, according to its website, including fresh cream, fine sugar and rich milk.
#1. Häagen-Dazs has been making ice cream for half a century. Häagen-Dazs Vanilla All Natural Ice Cream is the Shindigz Vanilla Ice Cream Survey winner for best vanilla flavor and overall taste. It also scored high for best texture.